Data Activation

Personalized engagement has become increasingly important to marketers as consumers demand tailored experiences. However, according to eMarketer, 63% of respondents said that data-driven personalization is a difficult task to execute.

Marketers have started to take the critical first step to tackle the problem: unify customer data from various systems, such as email service providers, data warehouse, ecommerce platforms, and other customer touch-points, and merge into one unique profile for each customer.

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