The GDPR gives consumers the right to access and control the data that organizations are collecting, with options that include the ability to opt-out of profiling and to have their information deleted entirely.
What is the GDPR and what does it regulate?
The General Data Protection Regulation (GDPR) took effect in the European Union on May 25, 2018. It is designed to strengthen and unify data protection for all individuals within the European Union. The GDPR gives consumers the right to access and control the data that organizations are collecting, with options that include the ability to opt-out of profiling and to have their information deleted entirely. With potential penalties of up to four percent of revenue, it is a regulation brands must pay attention to.
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