Hear from Lakeshore Learning Materials on how they helped PreK-12 teachers who faced a unique challenge during covid of engaging students within the digital environment.
Lakeshore will share how they overhauled a 20-year-old legacy loyalty program and crafted a customer-centric retention strategy by leveraging the SessionM platform and listening to customer needs.
Key topics include:
• Modernizing loyalty processes and technologies from outdated, legacy systems
• Pivoting from an instant gratification, discount-based loyalty strategy to one that incents and rewards valuable behavior
• Delivering a customer-centric loyalty program by surveying and reacting to customer needs
• Optimizing mar-tech investments to drive customer loyalty
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