Tailored Experiences For High Value Behaviors: this Luxury Retailer’s idea of loyalty was a private label credit card. This represented only a small portion of their customer base, and was very limiting to what data could be collected. They needed to ensure their customers were receiving the high-end experience they expected, yet weren’t able to deliver it with their lack of data orchestration.
Read this Luxury Retail Case Study to learn how SessionM helped this luxury retailer move away from their credit card loyalty program, and take a more below the line approach with exclusive experiences, VIP services, perks and rewards. Having a 360-degree-view allows the luxury retailer’s marketing team to create personalized offers that resonate with their target audience.
Suggestions
