A Marketer’s Guide to Customer Engagement takes a closer look at specific engagement strategies of a few brands that are doing an amazing job connecting with their customers and delivering a great experience, as well as a few brands that could stand to improve.
This content is geared towards B2C Marketers, but any customer engagement enthusiast may find it useful and relevant.
Besides the real-life examples of customer engagement strategies, readers will walk away with an understanding of the resources required to deliver truly great customer experiences, pitfalls and faux pas to avoid and general inspiration.
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