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Mastering Mobile Messaging

Consumers spend nearly two hours each day using smartphone apps, enabling brands to collect contextual data and deliver personalized experiences that will maximize customer engagement, build long lasting relationships, and deepen brand loyalty. 

We surveyed over 5,500 smartphone users across all demographics to gain a better understanding of people’s preferences,  the impact of push notifications and how brands can incorporate this tactic into their marketing plans.

Download the study to learn: 

  • Most popular app categories for push notifications
  • What makes an engaging push notification
  • Key things to consider and avoid when creating your push marketing strategy
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