Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry
There’s a revolution on the horizon in the automotive world. More and more, consumers are picking up their smartphones to research and compare vehicles–months in advance of making a purchase.
According to eMarketer, prospective auto buyers in the US significantly narrow their vehicle consideration-set six months prior to a purchase, forcing brands to stay top of mind.
SessionM fielded an 12 question mobile survey to over 11,000 members and compiled the findings in a consumer study.