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Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry

Refining Your (Auto)Mobile Strategy: How Smartphones Impact the Automotive Industry

There’s a revolution on the horizon in the automotive world. More and more, consumers are picking up their smartphones to research and compare vehicles–months in advance of making a purchase.

According to eMarketer, prospective auto buyers in the US significantly narrow their vehicle consideration-set six months prior to a purchase, forcing brands to stay top of mind.

SessionM fielded an 12 question mobile survey to over 11,000 members and compiled the findings in a consumer study.

Download the study now to learn:  

  • How consumers are shopping for vehicles
  • How smartphones impact and influence their decision-making
  • How they plan to use smartphones in the future 
  • Tips to strengthen your brand in a mobile-first world 
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