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Impacts & Influencers In Consumer Decision-Making: A Study In Consumer Packaged Goods

Consumer packaged goods marketers will spend close to $5 billion on digital advertising in 2015. But is their approach to consumer marketing effective? What are they learning from their investment in advertising? How can they measure their success?

Download the study now to learn:  

  • How consumers shop for CPG products
  • The impact of mobile phones during a shopping trip
  • How loyalty influences a consumer’s path to purchase