It’s no secret to marketers it’s a mobile-first world, but is it becoming a mobile-only world?
Just the way the television changed the 1950s and the PC changed the 1970s, today smartphones have revolutionized our day-to-day experiences. People connect, learn, shop, eat, navigate — all through a 5”- 6” smartphone.
So what makes smartphones our constant companion and what are people’s preferences when it comes to a mobile-first world?
We surveyed over 4,000 smartphone users to get a better understanding of how smartphones are integral to people’s lives.