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Connecting the Multichannel Shopper: Smartphones & Consumer Decision Making

Accessing shoppers at brick-and-mortar locations can be difficult but by creating a mobile-first approach and offering loyalty programs, retailers can combine both online and offline behaviors to glean more insights about habits and preferences of shoppers.

Download the study now to learn:  

  • Shopping habits and attitudes from over 12,000 smartphone users
  • How to leverage mobile to create versatile omnishoppers
  • 3 ways to strengthen your brand with a mobile-first approach