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Single View Starter Kit for Hotels

According to Experian’s 2016 Global Data Management Benchmark Report, “97% of organizations are looking to achieve a complete view of their customers.” However, Forrester revealed that only 29% of companies are actually successful at connecting analytics to action.

Hotels can’t deliver a seamless customer experience if they don’t have unified, actionable data. To educate you on the latest customer data management trends and best practices, technological and organizational resources required to achieve a single view, and examples of what you’ll be able to do once you’ve mastered that view, we put together this ‘Single View Starter Kit for Hotels’ comprised of our best resources.

The Single View Starter Kit for Hotels contains:

  • Customer Data Management: Next-Gen Tools for Hotels
  • A Step-by-Step Guide to Achieve a Dynamic, Single Customer View
  • A Buyer’s Guide to Customer Data and Engagement Platforms