A Step-by-Step Guide to Achieve A Dynamic, Single Customer View

White Papers Nov. 2, 2017

In order to meet and exceed customer expectations, brands need holistic customer data, including financials, product choices, behaviors, and more.

Shoppers interact with brands via a number of channels – e-Commerce site, mobile app, storefront – leaving brands with a fragmented view of their behaviors and preferences. In order to meet and exceed customer expectations, brands need holistic customer data, including financials, product choices, behaviors, and more.

Download the Step-by-Step Guide to Achieve A Dynamic, Single Customer View and uncover the steps to develop an actionable, unified customer profile. Readers will gain a comprehensive understanding of how to:

    • Align their organization around a digital transformation
    • Establish the golden record of customer engagement across the organization
    • Motivate customers to lean in and identify themselves
    • Reduce latency in sharing the golden record across the organization

Looking for more information on the SessionM platform? Watch this short video to learn how we help the world’s most innovative brands deliver personalized experiences that increase customer recency, frequency and spend.

Download Step_Step_Guide_Achieve_-Dynamic_Single_Customer_View (409 KB)

A Step-by-Step Guide to Achieve A Dynamic, Single Customer View

Shoppers interact with brands via a number of channels – e-Commerce site, mobile app, storefront – leaving brands with a fragmented view of their behaviors and preferences. In order to meet and exceed customer expectations, brands need holistic customer data, including financials, product choices, behaviors, and more.

Download the Step-by-Step Guide to Achieve A Dynamic, Single Customer View and uncover the steps to develop an actionable, unified customer profile.

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