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A Step-by-Step Guide to Achieve A Dynamic, Single Customer View

Shoppers interact with brands via a number of channels – e-Commerce site, mobile app, storefront – leaving brands with a fragmented view of their behaviors and preferences. In order to meet and exceed customer expectations, brands need holistic customer data, including financials, product choices, behaviors, and more.

Download the Step-by-Step Guide to Achieve A Dynamic, Single Customer View and uncover the steps to develop an actionable, unified customer profile. Readers will gain a comprehensive understanding of how to:

  • Align their organization around a digital transformation
  • Establish the golden record of customer engagement across the organization
  • Motivate customers to lean in and identify themselves
  • Reduce latency in sharing the golden record across the organization
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