The Forrester Wave™:Loyalty Solutions, Q2 2021

Article May 10, 2021

View the full Forrester Wave™:Loyalty Solutions, Q2 2021 Report here. 

Brands across industries are reworking their loyalty programs to go beyond points and promotional offers and include more personalized and enhanced experiences. However, in a crowded vendor marketplace, how can marketers identify which vendors to consider, let alone which one to implement?

In the Forrester Wave™: Loyalty Solutions, Q2 2021, Forrester Research evaluates the 14 most significant customer loyalty solutions in order to help B2C marketers choose the best provider for their organization’s needs and priorities.

“Mastercard Loyalty and Engagement – is a portfolio of full-service and white label offerings that span data management, rewards and offers, marketing services, performance marketing, test and learn, analytics and fraud.”

Download the report to learn:

  • What B2C marketing pros are looking for in technology and service partners
  • Trends in the loyalty provider landscape
  • What customers should look for in loyalty solutions