Covid-19 has challenged retailers across the globe, as many have struggled to keep pace with the rapidly changing landscape and consumers’ rising expectations. As we start to see signs of recovery, retailers must proactively identify new opportunities to stay ahead of the competition in a post-Covid world.
This booklet looks at how retailers can develop a competitive edge and enhance their customer experience by doubling down on four key strategic objectives:
Make data-driven decisions
Deliver digital first experiences
Identify and convert new customers
Drive long-term loyalty