The Role of Loyalty in the New Normal

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.

While the world continues to adapt to stages of the pandemic, and businesses continue to figure out new ways of serving their customers, loyalty strategies will also need to evolve and expand. In this article, we cover how issuers can meet this moment’s shift in e-commerce, contactless and digital wallet payments.