In many ways, living in a pandemic the last two years has put a hyper-focus on consumers – how, what, where and why they buy.
The “great reset” in the last two years sparked a recalibration of our priorities, values and behaviors, and with it came the “great rewire,” an acceleration of technology adoption, as well as enhanced innovationand infinite possibilities.
Given these shifts, how will the CPG industry attract new consumer sand keep existing consumers engaged? Several trends will impact how companies navigate 2022, including quickly evolving consumer needs and lasting effects from the accelerated shift to digital and – consequently – new tactics for building loyalty and reimagining convenience.
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