Top Retail Trends to Watch in 2022

In 2021, many consumers around the world traded in their fuzzy slippers for real shoes and started to get re-acquainted with in-store shopping. But they also continued to rely on digital channels for much of their purchasing needs. This signals a continued blurring of the lines between in-store and online shopping and an opportunity for retailers to take their pandemic-induced digital innovation to a new level in 2022.

Here’s what we’re watching in 2022:

• Commerce evolution – from the rise of online marketplaces to new ways to pay
• Experiential retail – with livestreaming to reimagined stores
• Consumer privacy –personalizing consumer experiences while balancing privacy
• Purposeful buying – new ways to approach environmental, social and governance strategies

Download Mastercard Retail Trends of 2022 Report