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Using Analytics to Manage and Master the Customer’s Journey

A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey.

To develop a deeper relationship with the customer, companies need to effectively employ a journey management program to map out buying paths, coupled with relevant and timely customer data management.

Download the Using Analytics to Manage and Master the Shopper’s Journey eBook to learn:

  • The phases of customer journey mapping and how it will result in greater year-over-year ROMI and cross-sell/up-sell revenue.
  • Data and statistics to support a journey management program.
  • Strategies to implement to ensure your journey management program is effective.