A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey.
A customer can communicate and interact with a company and its products through a wide range of channels. Companies are constantly searching for ways to understand, and meet the particular needs of, customers at various phases of the buying journey.
To develop a deeper relationship with the customer, companies need to effectively employ a journey management program to map out buying paths, coupled with relevant and timely customer data management.
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