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Real-Time Engagement

Prepare to win critical moments that matter by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning, and an ability to deliver messages, offers, or loyalty tactics across any channel, marketers are able to create smarter interactions that drive incremental behaviors and profit.

Real-Time Engagement

Take action at moments of impact.

How It Works

Prepare to win critical moments that matter by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning, and an ability to deliver messages, offers, or loyalty tactics across any channel, marketers are able to create smarter interactions that drive incremental behaviors and profit.

Offers

  • Closed Loop Offers

    Create and deliver single-use, personalized closed loop offers that can be redeemed at the POS, discounting transactions in real time.

  • Next Best Offer Calculation

    Leverage predictive analytics to optimize targeting and results. By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.

  • Real-Time ROI Calculation

    Easily access insights such as profit per offer, SKU, location or segment level on a real-time dashboard.

Messaging

  • Cross Campaign Management

    Deliver messages, content or offer-driven campaigns through Email, SMS, Push Notifications, In-App or In-Box Messaging. Instantly deploy data from online and offline sources to all external systems via real-time APIs.

  • Actionable Data

    Ingest data from various sources as it is created. Update profiles in real time and make them operational in other systems for action and analytics.

  • Scheduled and Goal-Based Campaigns

    Set up lifecycle management campaigns triggered by key customer events such as making a first purchase or being inactive for 30 days. Use action-based promotions that map to your program’s key performance indicators like driving specific SKU purchase, increasing frequency, or referring a friend.

  • Channel Optimization

    By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.

Loyalty

  • Points and Rewards

    Award consumers with loyalty points or currency for transactions and other high value behaviors such as engaging with or sharing digital content, checking in at events, taking surveys, rating products or referring a friend. Manage a customized rewards redemption catalog by reward type, such as electronic gift cards, promotional codes, physical merchandise, contest entries and charitable donations.

  • Status and Tiering

    Enable consumers to unlock program benefits by reaching key milestones. Define rules for tier entry, exit and maintenance. Associate unique benefits to each tier. Leverage multivariate testing to optimize tiering and benefit structures.

  • Promo Codes

    Retain and reward your best customers while they help you acquire more customers like them. Generate unique, single-use promo codes (P1712-7153-QWSR) to acquire new customers via refer-a-friend program or create multi-use, vanity promo codes (FALL2017) to retain your best customers.

Case Studies

Chicken Salad Chick

Increasing point of sale efficiency and eliminating generic rewards

Increase in Revenue:

14% increase in check size
95% increase in number of scans
16% increase in total sales

Problem to solve:

A large regional fast casual restaurant was having trouble verifying loyalty program customers at point of sale and had a very cumbersome process at the point of sale for employees. They were also giving away rewards to customers who would pay full price normally, since they did not have an accurate way to determine customer behavior. This fast casual restaurant had a basic loyalty program in place, but as they began to rapidly expand throughout the southeast they needed a way to track purchases right at the point of sale with an easier experience, and they needed to find a way to reward loyal customers without losing money.

Top Consumer Packaged Goods Company

Mobile Engagement for Consumer Packaged Goods

RESULTS:

4X increase in monthly volume
98% of survey-responding members would recommend this program to a friend

PROBLEM TO SOLVE:

One of the world’s best known consumer packaged goods sold their product primarily through retail vendors, and therefore did not know much about their customers. They had a generic, desktop loyalty program in place; requiring busy parents to save pin codes from diaper packages and manually enter them on the website. Connecting with the busy parent in a mobile friendly and easy to use approach was a priority to understand consumer behavior and connect with their customers.

Sports Teams

Engage with fans no matter where they are

HOW SESSIONM SOLVES THE PROBLEM:

Integration with POS systems
Real-time campaign execution
in-app notifications

PROBLEM TO SOLVE

Sports teams and venues are already collecting fan data through social programs, online ordering, mobile wallet payments, the mobile app, and even the POS systems around the venue. However, it often takes hours or days for data to become actionable to trigger real-time, relevant interactions while fans are still in-venue. Connecting with fans who aren’t able to visit your venue in person is critical for revenue but difficult to execute. Sending promotions can be challenging and requires different messaging than fans who attend regularly.

Top Global QSR Chain

One Size Fits All Approach to Loyalty Expensive and Ineffective

THE RESULTS

81.2 million stars awarded
229 million unique offers sent (2016)
500mm personalized campaigns

PROBLEM TO SOLVE

One of the largest quick service restaurants in the US understood the value of a loyalty program and had one in place, but it was costing them too much to operate with a generic, one size fits all approach. All customers, regardless of loyalty status or personal preference, received the same offers and discounts.

Request a Demo

Want to see how it works? Need more information? Our platform is built on a horizontally scalable, mobile-first architecture. We’d love to show you how you can leverage SessionM services.

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