Prepare to win critical moments that matter by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning, and an ability to deliver messages, offers, or loyalty tactics across any channel, marketers are able to create smarter interactions that drive incremental behaviors and profit.
Create and deliver single-use, personalized closed loop offers that can be redeemed at the POS, discounting transactions in real time.
Leverage predictive analytics to optimize targeting and results. By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.
Easily access insights such as profit per offer, SKU, location or segment level on a real-time dashboard.
Deliver messages, content or offer-driven campaigns through Email, SMS, Push Notifications, In-App or In-Box Messaging. Instantly deploy data from online and offline sources to all external systems via real-time APIs.
Ingest data from various sources as it is created. Update profiles in real time and make them operational in other systems for action and analytics.
Set up lifecycle management campaigns triggered by key customer events such as making a first purchase or being inactive for 30 days. Use action-based promotions that map to your program’s key performance indicators like driving specific SKU purchase, increasing frequency, or referring a friend.
By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.
Award consumers with loyalty points or currency for transactions and other high value behaviors such as engaging with or sharing digital content, checking in at events, taking surveys, rating products or referring a friend. Manage a customized rewards redemption catalog by reward type, such as electronic gift cards, promotional codes, physical merchandise, contest entries and charitable donations.
Enable consumers to unlock program benefits by reaching key milestones. Define rules for tier entry, exit and maintenance. Associate unique benefits to each tier. Leverage multivariate testing to optimize tiering and benefit structures.
Retain and reward your best customers while they help you acquire more customers like them. Generate unique, single-use promo codes (P1712-7153-QWSR) to acquire new customers via refer-a-friend program or create multi-use, vanity promo codes (FALL2017) to retain your best customers.
Increasing point of sale efficiency and eliminating generic rewards
14% increase in check size
95% increase in number of scans
16% increase in total sales
A large regional fast casual restaurant was having trouble verifying loyalty program customers at point of sale and had a very cumbersome process at the point of sale for employees. They were also giving away rewards to customers who would pay full price normally, since they did not have an accurate way to determine customer behavior. This fast casual restaurant had a basic loyalty program in place, but as they began to rapidly expand throughout the southeast they needed a way to track purchases right at the point of sale with an easier experience, and they needed to find a way to reward loyal customers without losing money.
Mobile Engagement for Consumer Packaged Goods
4X increase in monthly volume
98% of survey-responding members would recommend this program to a friend
One of the world’s best known consumer packaged goods sold their product primarily through retail vendors, and therefore did not know much about their customers. They had a generic, desktop loyalty program in place; requiring busy parents to save pin codes from diaper packages and manually enter them on the website. Connecting with the busy parent in a mobile friendly and easy to use approach was a priority to understand consumer behavior and connect with their customers.
Engage with fans no matter where they are
Integration with POS systems
Real-time campaign execution
Sports teams and venues are already collecting fan data through social programs, online ordering, mobile wallet payments, the mobile app, and even the POS systems around the venue. However, it often takes hours or days for data to become actionable to trigger real-time, relevant interactions while fans are still in-venue. Connecting with fans who aren’t able to visit your venue in person is critical for revenue but difficult to execute. Sending promotions can be challenging and requires different messaging than fans who attend regularly.
One Size Fits All Approach to Loyalty Expensive and Ineffective
81.2 million stars awarded
229 million unique offers sent (2016)
500mm personalized campaigns
One of the largest quick service restaurants in the US understood the value of a loyalty program and had one in place, but it was costing them too much to operate with a generic, one size fits all approach. All customers, regardless of loyalty status or personal preference, received the same offers and discounts.
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