The General Data Protection Regulation (GDPR) became effective on May 25, 2018 and replaced the 1995 Data Protection Directive. The GDPR aims to provide greater rights to citizens with respect to how their personal data is processed and used.
“GDPR” stands for General Data Protection Regulation. It replaced the previous EU Data Protection Directive with the intention to harmonize data protection rules across the EU. Under the GDPR, EU data subjects have (among other rights) the right to request access to their personal data, rectification of errors in that data, restrict processing of personal data, and the right to personal data erasure.
The SessionM platform has features that help its brand customers in providing data subject rights. See below for insight into a customer profile within the SessionM platform, that enables a brand to take action on data subject requests a brand has received.
The GDPR has broad applicability and applies to businesses collecting and processing personal data of EU data subjects and as such, generally applies to US brands with EU customers or prospects.