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Data + Engagement

Our platform couples an understanding of customer behavior in real-time with an ability to respond to that behavior across any channel in milliseconds, resulting in happier, more profitable and more loyal consumers.

Data + Engagement

Our platform couples an understanding of customer behavior in real-time with an ability to respond to that behavior across any channel in milliseconds, resulting in happier, more profitable and more loyal consumers.

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Data Management

Data Management
Unify Your Data Silos For a Single View of the Customer
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How It Works

Few marketers suffer from lack of data. The problem is making their data actionable. By streaming in new data as it’s created across any channel and joining it to a customer’s
existing operational profile, marketers always have a complete situational picture to respond to. Smarter, more frequent and more profitable interactions inevitably follow.

Operational Profiles

Leverage real-time APIs to stream transactional and behavioral data from disparate systems including retail point-of-sale, e-commerce, customer care, website and mobile app platforms into a single profile in the cloud.

Actionable Data

Ingest data from various sources as it is created. Update profiles in real time and make them operational in other systems for action and analytics.

Customer Scoring

Score customers dynamically based on key metrics like Recency, Frequency, Spend, LTV, Churn Propensity, or product specific tagging in order to create tiered campaigns and offers according to customer index.

Purchase Propensity

Rank each customer's likelihood to buy at the individual SKU or product category level with out-of-the-box data models or by importing existing client-specific ones.

Dynamic Segmentation

Dynamically segment customers according to real-time data feeds of information such as location, purchase history, LTV or other key markers.

Enhanced Analytics

Tailor your dashboard to surface the data that’s key to your KPIs. Break-down audience metrics to funnels, cohorts or a single customer view to understand retention rates, lifetime value and other vital metrics and trends.

Real-Time Engagement

How It Works

Few marketers suffer from lack of data. The problem is making their data actionable. By streaming in new data as it’s created across any channel and joining it to a customer’s
existing operational profile, marketers always have a complete situational picture to respond to. Smarter, more frequent and more profitable interactions inevitably follow.

Messaging:

Cross Campaign Management

Deliver messages, content or offer-driven campaigns through Email, SMS, Push Notifications, In-App or In-Box Messaging. Instantly deploy data from online and offline sources to all external systems via real-time APIs.

Actionable Data

Ingest data from various sources as it is created. Update profiles in real time and make them operational in other systems for action and analytics.

Scheduled and Goal-Based Campaigns

Set up lifecycle management campaigns triggered by key customer events such as making a first purchase or being inactive for 30 days. Use action-based promotions that map to your program’s key performance indicators like driving specific SKU purchase, increasing frequency, or referring a friend.

Channel Optimization

By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.

Offers:

Closed Loop Offers

Create and deliver single-use, personalized closed loop offers that can be redeemed at the POS, discounting transactions in real time.

Next Best Offer Calculation

Leverage predictive analytics to optimize targeting and results. By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer individually.

Real-Time ROI Calculation

Profit on a per offer, SKU, location or segment level is easy to access in your real-time dashboard.

Loyalty:

Points and Rewards

Award consumers with loyalty points or currency for transactions and other high value behaviors such as engaging with or sharing digital content, checking in at events, taking surveys, rating products or referring a friend. Manage a customized rewards redemption catalog by reward type, such as electronic gift cards, promotional codes, physical merchandise, contest entries and charitable donations.

Status and Tiering

Enable consumers to unlock program benefits by reaching key milestones. Define rules for tier entry, exit and maintenance. Associate unique benefits to each tier. Leverage multivariate testing to optimize tiering and benefit structures.

Promo Codes

Retain and reward your best customers while they help you acquire more customers like them. Generate unique, single-use promo codes (P1712-7153-QWSR) to acquire new customers via refer-a-friend program or create multi-use, vanity promo codes (FALL2017) to retain your best customers.

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Real-Time Engagement<br />
Take action at moments of impact.

What Our Clients are Saying

We are a high-frequency retailer. A meaningful number of intercepts are just unfeasible with our scale. The SessionM platform not only provides scale with tremendous speed, but because it’s mobile, it engages the customer on-premise where we can get much fresher and more actionable insights.

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Want to see how it works? Need more information? Our platform is built on a horizontally scalable, mobile-first architecture. We’d love to show you how you can leverage SessionM services.

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