WHO WE SERVE
Fuel and convenience
Connecting with the busy consumer can be challenging for fuel and convenience retailers, making it even more difficult to win their loyalty. SessionM can support advanced customer segmentation based on demographic and behavioral data. Our rules engine can leverage any data attribute for personalization, can drive incrementality for everyday spend and can reward on behaviors, partner transactions and multi-step engagements.
How it works
Create targeted communications and drive desired behaviors
SessionM’s platform allows you to tap into unified customer profiles and serve up the right offers to the right customers, promoting increased visits, store traffic and additional services. Both gas station loyalty programs and convenience store loyalty programs benefit from these capabilities to build a lasting customer base.
Real-time, dynamic segmentation
Create rich, dynamic audience segments based on several customer attributes or behaviors. Activate segments across channels to enable more personalized messaging and promotions.
Automatically pump out offers
Motivate high-value behaviors and set triggered rules based on a variety of actions, such as making three transactions in a month, spending over a certain threshold or purchasing a specified combination of products.
Fuel up on tiers for increased spending
A tiered loyalty program offers increasingly attractive benefits at higher levels of spending and brand engagement. Structure the tiers in your program so that they compel members to spend more - the higher the tier, the better the rewards. SessionM supports tier entrance and maintenance criteria.
Case study
A convenience retailer drove incremental sales with a new loyalty program
A convenience retailer used SessionM to power their opt-in loyalty program that included points, tiers and rewards. The new program drove an 8.8% lift in incremental sales.
Interested?
Consult with our team and find out how SessionM can enhance your
business through our products and services.
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