WHO WE SERVE
Retail loyalty
Shoppers have more brands and retailers to choose from and more ways to shop. SessionM helps retailers connect the customer journey to ensure a seamless and personalized shopping experience, making anonymous guests known, loyal and profitable.
How it works
Drive more frequent purchases and incremental spend
SessionM provides retailers and brands with campaign execution capabilities coupled with comprehensive loyalty management solutions. Retail loyalty programs that use SessionM are increasing engagement and profitability with relevant and personalized outreach in real time.
Relevant shopper experiences
With SessionM’s 360-degree view of each customer, campaigns and content become data-driven, predictive and personalized. Retailers can deliver relevant shopping experiences across all touchpoints. Whether in store or online, associates can quickly view applicable details of each customer, issue offers, and more, all in real time.
Perfect-fit, targeted offers
Create and distribute unique offers to each customer, deliver them through their preferred channel, verify eligibility and take the discount right at the in-store or online point of sale. Leverage data points like customer behavior, demographics and location to serve up offers such as buy X get Y, percent discounts or free shipping.
Retail loyalty management
SessionM enables retailers to craft highly customized and gamified loyalty experiences, incentivizing customers to purchase more frequently while you gain valuable information about their behaviors. Provide a host of rewards for completing certain transactional or non-transactional activities and utilize an array of tactics to shorten the gap between purchases.
Case study
An apparel retailer’s expanded loyalty program increased membership, order value
The retailer had tier-based offers but lacked a points system or rewards. SessionM expanded the loyalty program with spend-based points that could be redeemed for discounts, exclusive tiers for top customers and product category bonus-point promotions. SessionM also integrated directly with the retailer’s customer relationship management (CRM) system, giving the retailer a 360-degree view of their customers, and enabling email campaigns with more advanced segmentation. The expanded program led to 15% year-over-year growth in loyalty program membership and a 40% year-over-year increase in average order value.
Interested?
Consult with our team and find out how SessionM can enhance your
business through our products and services.
Related resources
Blog
It’s difficult to make the perfect decision on the first try. Business experimentation allows retail and CPG companies to measure the cause-and-effect impact of an initiative for optimum results.